2007-11-22


Nicorette 是一款旨在帮助人们戒烟的口香糖,由辉瑞生产。这是它们发布的一组旨在关注儿童遭受二手烟侵害的公益广告。用鲜明的玩具造型来控诉尖锐而突出的社会顽疾,更能发人深省。也正如广告的文案直白而严肃:
“Everything you do affects your chilfren. Stop smoking with Nicorette.”

renaultbeauty renaultbeauty renaultbeauty

Advertising Agency : Draftfcb Kobza, Wien, Austria
Creative Director(s): Erich Falkner, Patrik Partl
Art Director: Andreas Gesierich
Copywriter: Florian Schwab


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