2007-12-19


BRIS 儿童救助组织的一组公益广告出现在各大公车站台上。
惊悚的创意,让受众在视觉与情绪上都产生了强烈的冲击,这样的广告可真是让人过目不忘啊!
要是哪位同学深夜一个人等公车回头看见这么一副广告,估计也要被吓到了 :)
广告文案:“Thousands of children can't be reached. Help us receive more calls.

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2007-12-12


IFAW (International Fund For Animal Welfare) 国际爱护动物基金会 反捕鲸公益招贴。
一幅触目惊心的创意设计,让人仿佛直面血淋琳的捕鲸活动,从而号召全世界抵制这一残忍暴力的猎杀行为。正如招贴文案所述 "Disgusting isn't it?"

Prevue:  Click here (画面可能引起您的不适或反感,请斟酌点击)

Installation art meets street poster for the latest in IFAW's anti whaling campaign. Co-created by Republic of Everyone and Happy Soldiers.

Product: stopwhaling.com.au
Agency: Republic of Everyone
Creatives:  
Electric Art (Retoucher)
Adrian Lander (Photographer)
Happy Soldiers (Creative Director)
Happy Soldiers (Art Director)
Happy Soldiers (Copywriter)
Annabelle Peacock (Agency Producer)


2007-12-03


Rhino 为其能量型饮料新近推出了一辑创意广告。“No sweat”的文案恰如其分的凸出了产品的卖点。无论前途多么险峻,都能轻松应对!
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Client: Rhino Energy Drink
Agency: Team Y&R, Dubai
Creative Director: Shamir Ahmed

2007-12-03


FRANCE 24 是法国首家国际新闻台。它以法国的视角和触觉观察分析全球实事。24 小时全天候滚动播出。这是他们新近推出的一辑平面创意广告。"Beyond the news" 鲜明的凸出了 FRANCE 24 的报道风格。而感性的广告画面更能让受众产生无限的遐想。
想了解更多关于 FRANCE 24 的同学这边请......
也可由此登陆他们的官方网站......

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Advertising Agency: Marcel Paris, France
Creative Directors: Frederic Témin, Anne de Maupeou
Art Director: Dimitri Guerassimov
Copywriter: Eric Jannon

2007-11-29


Pepsi (百事可乐) 最新平面创意广告辑——“凌然无畏”
徒手险峻的山脊、急速刺骨的冰原、畅游汹涌的浪涛,凌然无畏于天地间。
设计师更将品牌的 Logo 巧妙融入了画面,大自然惊艳的“鬼斧神工”给予了受众最强烈的视觉冲击。

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Advertising Agency: BBDO Germany, Duesseldorf, Germany
Creative Directors: Veikko Hille, Sebastian Hardieck, Toygar Bazarkaya
Art Director: Michael Plueckhahn
Copywriter: Christopher Neumann
Art Buying: Birgit Paulat
Production company: Stefan Kranefeld Imaging
Account Executives: Heike Flottmann, Annika Lauhoefer

2007-11-25


三幅 Diesel Fragrance 香水最新的广告海报。冷艳的画面溢出一抹浓郁且古朴的神秘感,三位
Model 神色迥异的造型也为广告增色不少。

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2007-11-25


Cimory 乳品广告辑。设计师巧妙的使用了物体的反参照法,使受众觉得儿童仿佛非常高大,籍此体现出该乳制品与众不同的卖点。三幅作品的风格亦轻松诙谐,三个小朋友的动作设计也恰到好处。

“It's good to be tall.”
Advertising Agency: EURO RSCG Adwork, Jakarta, Indonesia
Creative Director: Ndang S.
Art Director: Syarif H.
Copywriter:Dhany V.
Photographer:Surya Hari Wibawa (Studio 13)
Digital Imaging: Aqlie (Studio 13)
Published: September 2007

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2007-11-22


Nicorette 是一款旨在帮助人们戒烟的口香糖,由辉瑞生产。这是它们发布的一组旨在关注儿童遭受二手烟侵害的公益广告。用鲜明的玩具造型来控诉尖锐而突出的社会顽疾,更能发人深省。也正如广告的文案直白而严肃:
“Everything you do affects your chilfren. Stop smoking with Nicorette.”

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Advertising Agency : Draftfcb Kobza, Wien, Austria
Creative Director(s): Erich Falkner, Patrik Partl
Art Director: Andreas Gesierich
Copywriter: Florian Schwab

2007-11-20


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“When Kids drop out, they don’t stop learning. Help us support stay in school programs. United Way.”

Advertising Agency: Energy BBDO, Chicago, United States
Chief Creative Officer: Marty Orzio
Art Director: Aziz Rawat
Copywriter: Bobby Powar
Photographer: Anthony Arciero


2007-11-20


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Show the plight of Human Traffiking in the world. Leo Burnett in Johannesburg asks what would happen if you put a price on a human life.

Advertising Agency : Leo Burnett, Johannesburg, South Africa
Executive Creative Director: Vanessa Pearson
Art Director: Alan marks
Copywriter: Nicole Solarsh


2007-11-20


Advertising Agency: Advico Young & Rubicam, Zurich, Switzerland
Executive Creative Director: Urs Schrepfer
Art Director: Marietta Albinus
Copywriter: Martin Stulz
Photographer: Markus Weber
Prevue:  Click here

2007-11-14


Advertising Agency: Conill Saatchi & Saatchi, New York, United States
Executive Creative Director: Antonio López
Art Director: Dámaso Crespo
Copywriter: Dámaso Crespo
Photographer: Studio Fuster
  

2007-11-14


“Children know no boundaries. Drive carefully.”
Advertising Agency: DraftFCB/Lowe Group, Zürich/Wallisellen
Executive Creative Director: Keith Loell
Copywriter: Iris Alder
Art Director: Fernando Perez
  

2007-10-16


Prevue:  Click here to watching

2007-10-16


Prevue:  Click here to Watching

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